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Post by account_disabled on Dec 4, 2023 4:00:40 GMT -5
But if consumers want more personalization, many brands have difficulty achieving it. There is, we deplore, a break in the customer equation. But why don't they succeed? Broadly speaking, the answer revolves around three axes: technology, people and process . On the technology side , the problem often concerns isolated IT systems and data flows. Although there is a lot of talk about digital transformation, and despite the investments that companies are making, the connection of the various data silos is often not achieved. Using a disjointed database, confined in silos, is doomed to Country Email List failure (for example, if information captured when a customer visits a website is not passed to the sending database emails, the customer will receive less relevant and personalized content). This situation is compounded by the general turmoil around data, as well as the maturity levels of some companies. Most often, they don't know how to proceed. Hiring staff who understand how to use this data with the right tools allows brands to become data-driven, rather than product-driven, businesses. Processes within the company must also be reviewed. Customer data, personalization and customer experience are now so intrinsically linked to business success that making the most of this opportunity is a cornerstone of business success. Investing in tools that automate engagement strategies while linking content and commerce helps you make the most of every opportunity.
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