Post by account_disabled on Sept 4, 2023 6:34:19 GMT -5
Analysis (needs, market, competition)
Before choosing the most suitable strategies to achieve the business objectives, it is necessary to analyze a series of aspects that help to understand the context within which the company operates:
Needs analysis . Strengths and weaknesses. Resources available. skills shortages;
Market Analysis . Web marketing strategies lead to better results when supported by information relating to the economic sector, consumers, sales figures, etc.;
Competitor Analysis . Who are the main competitors? How they are moving on the market. What web marketing strategies are they using? What can we learn from them? How do we do it better?
3. Definition of micro objectives
The macro objectives are very generic, such as: increasing sales, increasing visits to Phone Number List the site, improving customer satisfaction, increasing the strength of the brand (brand awareness), and so on.
Micro objectives are more limited than the intermediate goals necessary to achieve macro objectives. To increase sales you need to improve the usability of the website, to increase visits you need to strengthen your presence on social media, customer satisfaction improves if you offer them multiple opportunities to communicate with the company, the brand's popularity can be fueled with online advertising.
4. Campaign implementation
The information acquired in the previous phases allows the planning of more effective and timely web marketing campaigns .
For example, if the budget available is modest, and it is proven that a Google Adwords campaign would be too expensive given the level of competition, you can alternatively choose to launch pay per click campaigns on social networks or invest in SEO optimization.
Or, if the market sector in which you operate lends itself to the creation of content (graphics, text or video) and the budget is sufficient to set up a medium-long term job, you can opt for a blog marketing strategy .
For example, in the tourism sector we talk about tourist web marketing also in reference to a content marketing strategy aimed at capturing the attention of the many travel and holiday enthusiasts.
Before choosing the most suitable strategies to achieve the business objectives, it is necessary to analyze a series of aspects that help to understand the context within which the company operates:
Needs analysis . Strengths and weaknesses. Resources available. skills shortages;
Market Analysis . Web marketing strategies lead to better results when supported by information relating to the economic sector, consumers, sales figures, etc.;
Competitor Analysis . Who are the main competitors? How they are moving on the market. What web marketing strategies are they using? What can we learn from them? How do we do it better?
3. Definition of micro objectives
The macro objectives are very generic, such as: increasing sales, increasing visits to Phone Number List the site, improving customer satisfaction, increasing the strength of the brand (brand awareness), and so on.
Micro objectives are more limited than the intermediate goals necessary to achieve macro objectives. To increase sales you need to improve the usability of the website, to increase visits you need to strengthen your presence on social media, customer satisfaction improves if you offer them multiple opportunities to communicate with the company, the brand's popularity can be fueled with online advertising.
4. Campaign implementation
The information acquired in the previous phases allows the planning of more effective and timely web marketing campaigns .
For example, if the budget available is modest, and it is proven that a Google Adwords campaign would be too expensive given the level of competition, you can alternatively choose to launch pay per click campaigns on social networks or invest in SEO optimization.
Or, if the market sector in which you operate lends itself to the creation of content (graphics, text or video) and the budget is sufficient to set up a medium-long term job, you can opt for a blog marketing strategy .
For example, in the tourism sector we talk about tourist web marketing also in reference to a content marketing strategy aimed at capturing the attention of the many travel and holiday enthusiasts.