Post by account_disabled on Jan 10, 2024 3:19:03 GMT -5
announced changes to how the Exact Match and Phrase Match keyword match type options works. Previously, a keyword set to exact match in your AdWords account would only trigger ads for user search queries that exactly matched the keyword you specified (hence the name: exact match), and similarly, a phrase matched keyword would be triggered by search queries containing the phrase that you specified. Soon, Google will be changing the definition of these keyword match types to behave more like Modified Broad Match. It will serve up ads for a far more diverse set of search .
queries, including: keyword misspellings singular/plural forms stemmings (word endings such as “ing”, “ed”, etc.) accents abbreviations As is always the case, Google claims that the motivation for the change is user benefits: “Based on our research Whatsapp Mobile Number List and testing, we believe these changes will be broadly beneficial for users and advertisers,” though they disclaim: “Keep in mind that results may vary by advertiser.”
(It’s not like they’re just trying to grow Google Revenues …) Phrase Match and Exact Match now match for misspellings and variations of the keywords you picked Can I Still Use the Old Exact Match and Phrase Match Types? If you’re not completely enamored with the changes to the keyword match types, there’s a way to undo the change, though it’s a bit hidden in the advanced settings.
queries, including: keyword misspellings singular/plural forms stemmings (word endings such as “ing”, “ed”, etc.) accents abbreviations As is always the case, Google claims that the motivation for the change is user benefits: “Based on our research Whatsapp Mobile Number List and testing, we believe these changes will be broadly beneficial for users and advertisers,” though they disclaim: “Keep in mind that results may vary by advertiser.”
(It’s not like they’re just trying to grow Google Revenues …) Phrase Match and Exact Match now match for misspellings and variations of the keywords you picked Can I Still Use the Old Exact Match and Phrase Match Types? If you’re not completely enamored with the changes to the keyword match types, there’s a way to undo the change, though it’s a bit hidden in the advanced settings.